Greenhushing: The Silent Sustainability Threat Companies Can’t Ignore
In the last few years, sustainability communication has taken centre stage in boardrooms and public discourse alike. Companies have raced to publish net-zero targets, ESG commitments, and carbon reduction pathways. However, a curious trend is emerging in response to the fear of scrutiny, legal liabilities, and accusations of greenwashing: greenhushing. Greenhushing refers to the practice […]